Empowering Businesses, Big and Small, to Thrive
At eGiftify, we're on a mission to democratize cutting-edge technology. We believe every business, from the corner cafe to the global brand, deserves access to powerful tools. That's why we built a platform that's simple to use yet packed with innovative features.
Our team is a powerhouse of fintech wizards and hospitality gurus. We understand the unique challenges businesses face, and we're passionate about providing solutions that wow your customers and boost your bottom line.
Here's the spark that ignited eGiftify:
Susi Barakat, our Founder and CEO, is a force to be reckoned with. With over 15 years in banking tech, payments, and building solutions, she knows the industry inside and out. But her journey doesn't stop there. As a successful hospitality entrepreneur, Susi saw firsthand the need for user-friendly, innovative tools that empower businesses of all sizes.
Inspired by her own experience, Susi assembled a team that shared her vision. Together, they built eGiftify - a platform designed to empower businesses, ignite customer loyalty, and drive growth.
Join us on this journey! Leverage the power of eGiftify to elevate your brand and unlock new possibilities.
JUN 2014
Treat Wallet, Inc. was founded by Susi Barakat
DEC 2014
Onboarding our first client for Gift Card Processing, Instore and eCommerce Sales
May 2015
Launched our Promotions and Offers Module to enable merchants to run promotions on gift cards, experiences, and merchandise.
JAN 2017
Selected by Fidelity Information Services (FIS) as one of the 10 most innovative companies.
NOV 2017
Went live with our 100th Hotel and Resort
JAN 2019
eGiftify is selected by MassChallenge to participate in the inaugural program.
SEP 2019
Launched an Event Ticketing solution to help merchant sell and gift event tickets to their locations.
APR 2020
Rolled out channel partner program which allows partners to white label eGiftify to their clients.
FEB 2021
500th customer was onboarded and went live
APR 2022
Launched B2B tool for merchants to manage and sell gift cards in Bulk
JUL 2024
Launched a full-service Loyalty Solution for merchants to reward and incentivize their clients.
Deepak
Senior Architect
Product Lead
Tarun
Director of Integrations and Payments
Devesh Kumer
Associate CMO
Product Lead
Shiv Shanker
Associate CMO
Product Lead
Shashank Rahore
Associate CMO
Product Lead
Sushil Kumar
Associate CMO
Product Lead